Coke faces yet another challenge with “version control”. As they continue to struggle with growth, they have appointed a Chief Growth Officer to help get their house in order.
Coca-Cola has really lost sight of who its target customers for low-sugar variants are,” said marketing expert Andy Brent, author of The Growth Director’s Secret. “The group has skewered its solid Diet Coke offering to image conscious women by undercutting it with Coke Life and Coke Zero a more upmarket female segment and men. “Coca-Cola has overcrowded and confused its sweet spot offering and turned customers off, as evidenced by its withdrawal of Coke Life from the UK market earlier this month. It must tackle the problems in this part of its portfolio if it is to succeed.”read more on Yahoo Finance