Sustainable growth can be the most important attribute a business has, yet it is commonly the least well-managed area of a business’s operations.
The Growth Director’s Secret, published by Bloomsbury and written by Andy Brent (Founding Partner at Think Again) explains why this is often the case.
The book examines the structural/cultural factors that constrain many conventionally-organised companies. It explores important new insights from decision- and neuroscience research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice.
It illustrates how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial/marketing plans, which condemn them to year upon year of stagnant growth.