We are strategic growth experts with a real passion for helping organisations evolve and grow. We are evangelical in our belief that neuroscience can unlock insights and help drive growth strategy in ways that haven’t been done before. We pride ourselves in being open and challenging with our clients in the pursuit of the best commercial proposition for their business.

Andy Brent

Founding Partner

Andy is an experienced board director and business growth specialist. He is the author of ‘The Growth Director’s Secret’, published by Bloomsbury. He has 30 years’ experience in senior marketing and strategy roles in the UK, Europe and Asia and has worked at corporations including P&G, Boots, Barclays Bank, Sky Broadcasting and Hutchison Whampoa. “My executive career has been about helping businesses to grow faster and more profitably. I have always valued the independent thinking and original insights that the best consultancies could bring, and now it’s very satisfying to add value in this way for our Think Again client businesses. When not working, I have a particular passion for travelling, especially in Southern Africa - the further away from civilisation, laptops and mobile phones - the better!"

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Sandy Groves

Founding Partner

Sandy is a senior marketing strategist and board advisor, specialising in strategic growth planning. She has over 25 years’ experience in commercial leadership and strategy development across healthcare, beauty, retail, FMCG, legal and financial services. “I have built start-ups and worked for blue-chip corporations including Boots and AXA PPP healthcare, as well as PE/VC backed businesses – all of which, I have thoroughly enjoyed. However, what I particularly relish about my role as founding partner at Think Again, is the diversity and challenge it brings. I get a real high from uncovering and sharing new insights with clients and supporting their businesses to grow and thrive. On a personal note - I love adventure travel. My toughest challenge to-date, was completing an 815-day overland expedition around the world in a Land-Rover.”

Andrew Harrison

Growth Director - Asia

Andrew specialises in helping organisations grow, especially during digital transformation. He has 25 years’ C-suite commercial experience at leading multinationals (P&G, Coke, Nestle, Muller, Boots, WPP) and 9 years’ entrepreneurial experience launching and selling two start-ups (one to private equity, one to a trade sale). He is a former UK marketer of the year and has been based in Hong Kong for the last 7 years. “I love the high-energy, growth-focus of the Asian market - but as I am a Visiting Fellow at Durham University Business School – that still allows me the opportunity to return to the north-east to give marketing lectures and watch Newcastle United!”

Jonathan Lee

Commercial Director

Jonathan's experience in senior commercial roles at Hitachi Consulting, Stratex Systems, Criticaleye and Polymatica taught him the necessity of having a clearly differentiated proposition, a defined customer group where you have 'the right to win' and truly understanding the emotional motivations of your prospects.

“I learnt the hard way what happens to businesses when you don't truly differentiate and ensure the business is aligned behind that proposition. As a former client of Think Again I was amazed to see that Andy and Sandy, along with their unique technology and methodology, had built a way to achieve sustainable profitable growth.”

Jonathan brings significant commercial and sales expertise to the business and also partners with the team to deliver client strategies.

“If I have to have fun, I will read about or engage in conversations about politics. Or hang out with my lovely wife, Victoria.”


Our specialist partners include some of Europe’s brightest neuroscientists and psychologists, who have unparalleled expertise in behavioural economics. They produce a remarkable level of granular data using implicit research methods, simply not available using conventional techniques.

Applying our deep strategic, commercial and marketing experience, we analyse and interpret this data, to generate actionable insights and develop the optimum solution for our clients.

Our values


We are passionate about delivering positive results with enthusiasm and pace. We are always alert to new opportunities. We love what we do, but we don’t take ourselves too seriously.


We listen well and get a genuine thrill from unearthing insights and tackling growth issues. We are respectful, but assertive, and aren’t afraid to dispute the status quo.


We use our depth and breadth of knowledge to translate insights into actionable strategy. We appreciate the importance of profitable growth and understand how to build strategies to deliver it.