Case Study: Consumer Products

This medium-sized consumer products company was already growing strongly but aspired both to accelerate growth in its core markets and to eliminate weaknesses in brand attribute ratings versus key competitors that were affecting its ability to grow more quickly, particularly in new territories.

First, we mapped our client’s core markets to identify the emotional and functional drivers of purchase. We identified a sizeable territory where our client had significant unrealised potential for accelerated growth –their Growth Sweet Spot.

Using the research insights and our analysis, we worked with consumers and client teams to develop, refine and optimise a range of autopilot proposition concepts. Our goal was to identify a positioning that would secure autopilot status and deliver significantly accelerated growth for our client in their Growth Sweet Spot territory.

There was a hugely positive impact on purchase intent and brand ratings as a result of the proposition developed by Think Again. Purchase intention more than doubled with target consumers and all key brand attributes showed significant increases.

Working with client teams we developed and embedded plans to bring the identified autopilot proposition to market with maximum effect, leaving our client with a powerful, and very detailed, strategy deployment plan.