This medium-sized consumer products company was already growing strongly but aspired both to accelerate growth in its core markets and to eliminate weaknesses in brand attribute ratings versus key competitors that were affecting its ability to grow more quickly, particularly in new territories.

Although previously successful, growth had stalled with this online and high street fashion retailer. It had been impacted by competition from online competitors, new category entrants and extended offers from supermarket chains. Our brief was to diagnose the weaknesses holding the business back and develop solutions to restore profitable growth trends.

Our client was an established player in a large tech sector seeking to leverage innovative technology into the launch of a major new brand. The key challenge for this client was to turn indisputably superior technology into a proposition meaningful enough for customers and differentiated enough from competitors to enable the business to support the launch of a new brand.

Research showed that our client, a major Asian retailer with an offering built around ranges of snack food, drinks and ready-to-eat meal replacement items, had lost authority and a competitive edge in some core product ranges and needed guidance on how to re-establish clear consumer preference in these critical areas.

In light of a slowing economy and increased competition in its major markets, growth had stalled with this major Asian convenience store retailer. Our challenge was to refresh brand positioning, refine customer targeting and align the organisation behind a new commercial proposition which would re-ignite growth.

This medium-sized business, growing fast in its home market, had aspirations to expand across Asia but needed help on targeting its growth efforts, building a cost-effective organisational structure and enabling other senior leaders to share the burden of client acquisition with a high-profile and highly skilled CEO.

After many successful years, growth at this long-established PR company had stalled. The new CEO wanted to find a fresh approach which built on the company’s traditional strengths but re-presented these in a way that would differentiate them in a crowded market, excite and re-engage an experienced management team and re-ignite profitable growth.