Explains the critical importance of standing out from the pack and how to differentiate your business in a way which is authentic, relevant and compellingly attractive to your target customers.

In every market a small number of emotionally-important usage moments determine customer preference and brand choice. How can your business identify these moments and leverage this knowledge to drive growth?

Almost all human decision-making is done by our subconscious ‘System 1’ brain. Yet almost all businesses depend on research tools that can only connect with the conscious ‘System 2’. How do you overcome this problem?

Growth is tough. Yet most businesses fail to recognise that they possess a (usually latent) ‘Superpower’ which, if activated, can turbo-charge their growth efforts. Learn how to discover your business’ Superpower…

Humans are hard-wired to resist attempts to ‘sell’ to them. How do you secure the ‘Permission to Sell’ which will make your target customers more open to listening and more responsive to your sales & marketing efforts?

Over time, most businesses lose sight of who their highest-potential customers are and depend on ‘farming’ contacts to drive sales. To win, your sales organisation must transform from ‘farmers’ to ‘predatory hunters’.

Leading UK Bar and Restaurant Chain – we uncovered that their Caribbean heritage wasn’t seen as relevant by their customers. We helped our client to better communicate the important emotional aspects of the Caribbean based casual dining experience.

With this global fashion brand we showed them that well-fitting clothes were even more important to their customers than innovative design.

For a French beauty brand, we were able to show that there are 2 ​very different sets of motivation driving consumers to choose between beauty brands…

For a major UK Bank we showed that ​they had significantly over-estimated the importance of rates in choosing loan products…

Relevant Books   Thinking, Fast and Slow Daniel Kahneman The Growth Director’s Secret Andy Brent    

 Relevant Books   Thinking, Fast and Slow Daniel Kahneman The Growth Director’s Secret Andy Brent    

  In this month’s video we ​explore something that we call the ‘Persuasion Paradox’; the neuroscience-based curiosity that the more you try and use rationality to persuade your customers to buy from you, the less likely they are to choose your brand. ​The video explains why emotional connection beats rational argument every time, and describes […]

At Think Again Growth we’ve noticed that many of the businesses we work with have been wasting an awful lot of time and money trying to sell to groups of customers whose propensity to choose their brand is very low.

Andy Brent, former CMO of Barclays, Boots and Sky and co-founder of neuroscience consultancy Think Again Growth will explain how organisations need to first connect emotionally and then present their proposition.

I’d like to invite you to a virtual event exclusively for Consumer/Retail CMOs and Marketing Leaders where we’ll explore how a single, subconscious moment can determine if your marketing strategy and spend delivers or not.

Think Again Growth co-founders Andy Brent and Sandy Groves discuss the challenges of profitable growth with business leaders and members of the Nottingham Trent University’s Business School Executive MBA Course.

The fundamental flaw in the tools businesses use to understand their consumers – and why removing the blindfold is essential to delivering sustained, profitable growth.

Politicians – like brand marketers – have one basic task: to persuade us to prefer their offer over all the alternatives.

The secret moments that determine consumer purchasing decisions and drive brand choice – and why so many companies miss them