The Hothouse programme enabled the team to define the core elements of their equity which could be delivered with or without the CEO’s involvement and built these into a powerful and strongly branded commercial proposition which any senior leader could deliver successfully.
Importantly, the programme also enabled the team to define the characteristics of their highest-potential clients and then to target their pan-Asian growth efforts to locations where customers with this profile were clustered.
Finally, we guided the team to agree a pan-Asian organisation structure which leveraged the strengths and experience in their ‘home market’ team but facilitated highly effective commercial operations in highest-potential markets across the region.
We left the business with a detailed strategy for pan-Asian growth fully aligned across the client organisation.