In this month’s video we ​explore something that we call the ‘Persuasion Paradox’; the neuroscience-based curiosity that the more you try and use rationality to persuade your customers to buy from you, the less likely they are to choose your brand.

​The video explains why emotional connection beats rational argument every time, and describes how without that connection you will be denied the subconscious ‘Permission to Sell’ that is essential if your marketing messages are to land effectively. I hope you find the video stimulating.

Relevant Books

Thinking, Fast and Slow Daniel Kahneman	The Growth Director’s Secret Andy Brent