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Neuroscience & The Persuasion Paradox

 

​​If you find the content of this email interesting, you may want to find out more about an online discussion group for consumer facing CXOs that we are running on this subject. If you’re interested in attending and hearing our co-founder Andy Brent (former CMO of Boots, Sky and Barclays) speak on the subject, please click on the link to get more details.

 


Relevant Books

 

Thinking, Fast and Slow - Daniel Kahneman The Growth Director's Secret - Andy Brent
Thinking, Fast and Slow
Daniel Kahneman
The Growth Director’s Secret
Andy Brent

 

 

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