The secret moments that determine consumer purchasing decisions and drive brand choice – and why so many companies miss them

Nobel Prize winner Daniel Kahneman discovered that the subconscious, “autopilot” thinking system in the brain make the majority of decision-making. If you can understand what your MEE Moment is for your product or service, you can become the “autopilot choice” for your target customers. But understanding the MEE Moment is challenging, especially if you are using conventional research tools…

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